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NonProfit Spotlight: Boot Campaign | East Texas Moms Blog


Throughout 2018, East Texas Moms Blog will be spotlighting one local nonprofit each month. Our goal is to bring awareness to our readers with nonprofit organizations that are making an impact in East Texas through their connection and work in the community.



The past couple of Christmas seasons our family has been involved with an organization built from the ground up right here in Texas. As a wife of a retired service man (from 26 years of service in the National Guard), this nonprofit serves a community of families very near and dear to my family’s hearts. There is a group of men and women that truly need our help, and that have sacrificed and given to protect our country and allow us to live in liberty. I stumbled across Boot Campaign several years ago through a friend and quickly began to look at ways that I could get involved. Today, I am honored to share their story and mission with you.

The beginning of Boot Campaign cannot be summed up any better that these words from their website:

When five Texas women decide they’re going to do something, you can either get on board or get out of the way. After reading Lone Survivor, the national best-seller by Veteran Navy SEAL and fellow Texan Marcus Luttrell, five savvy, patriotic friends felt compelled to act. Luttrell’s harrowing, in-the-field and traumatic post-service story revealed an unmet need to support and give back to those who risk their lives to provide Americans with the freedoms we enjoy every day. The result: BOOT CAMPAIGN.


Boot Campaign


And serve they have. Since 2011, BC has raised over $19 million and given over $9 million annually to directly improve the lives of veterans, service members of all ages and their families. Programs such as ReBOOT and Santa Boots have been implemented to specifically impact these individuals and their families.

Boot CampaignReBOOT focuses on improving the physical and emotional quality of life by funding wellness programs designed for improving quality of life for those with traumatic brain injuries, post traumatic stress disorder, chronic pain, addiction, and insomnia. Treatment is made available for service men and women who might not be able to afford them otherwise through ReBOOT funding. Since 2016, $1.1 million in assistance has been provided by BC.

In 2015, Santa Boots began, and since has served 198 military families by gifting these deserving families across the country. As Boot Elves, my family enjoys participating in this event by helping wrap and prepare packages for delivery. We gathered together at a local business and hand wrap, label, and prepare all of the gifts that had been personally shopped for or given by a generous business. Another Boot Campaigngroup of elves then hand delivers these boxes of gifts to the families.

It is truly touching to see the generosity of corporate partners and all of the volunteers needed to make this magic happen! BC also deploys Veteran Ambassadors nationwide to raise awareness and put faces to the lives touched by these programs. There are currently over 29 of these ambassadors actively educating Americans across the country in 13 different states. 

When I first became aware of Boot Campaign, I couldn’t wait to find out how to get involved. Although they are headquartered right here in East Texas, they operate and serve nationwide. Volunteers are needed for events and to raise awareness for what BC is doing everywhere including concerts, golf tournaments, Push ups for Charity, running events, and of course Santa Boots.

You can email [email protected] or [email protected] for volunteer opportunities or how to be involved. Helping to host an event or making a donation are both great ways to show support. Funding also comes from their online store, where you can purchase t-shirts as well as your own boots. I’m a little partial to Santa Boots, an incredible, family-friendly way to volunteer your time and efforts while bringing back the spirit of giving during the holidays. You can also visit the Get Involved section of the Boot Campaign website. I know my family will be back for another elf shift this Christmas!


 Boot Campaign

Boots on, East Texas!



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